Harmony

TARGET USER FLOW

I am a hobbyist soap maker. At some point, I decided to sell my handmade soaps on Etsy. But the process of opening my ‘shop’ and listing my product was so much work that I never got around to finish it. So I decided to try simplifying this flow and increase the conversion rate.

USER PROBLEM

Make it easy and delightful for me to list my products for sale on Harmony.

RESEARCH

I did a survey and some in-person interviews with creatives based in Portland and San Francisco. I also played around with existing products in the market.

KEY INSIGHTS THAT SHAPED PRODUCT DESIGN

Products like Etsy require users to make some choices (e.g. shipping method, payment accounts etc.) that are very technical and difficult for many people.
Selling things on a marketplace like Harmony is a secondary job or even a hobby for many people. As a result, they have limited patience in listing their products.
The flow of listing products in products like Etsy is somewhat static, boring, and lacking delight.
Connecting with their networks and communities on Facebook, Instagram, and Pinterest is important for many artists.

VISUAL DESIGN

I closely followed material design principles for my design and went for a peaceful and serene and yet professional feel to make people feel like they are in control. For this, I used ample white space, desaturated colors, fonts that are easy on eyes and balanced that with sharpness of fonts and many corners and straight lines. I added moments of delight through animations and motion.

TESTING

.I conducted remote unmoderated user study using peek and in-person study with a friend. I found that my workflow still had too many steps so I decided to further cut down some details.

HARSHA MALHOTRA