Nomnom

TARGET PERSONA

I wanted to find and start with a user segment that could use Nom Nom several days a week - people who will go the extra trouble of downloading, using, and configuring a whole new app. Based on competitive research, some user interviews with food truck customers, and my intuition, I decided to start with daily office goers who regularly depend on (or could depend on) food trucks for their lunch.

USER PROBLEM

Help me eat fresh and healthy lunch every day during my office lunch break and save me time.

KEY INSIGHTS THAT SHAPED PRODUCT DESIGN

People in the target user segment often repeat the exact same order from the same food truck day after day.
People walk to food trucks (instead of driving). Often, there are just a handful of food trucks within walking distance of people’s offices.
People don’t like standing in queues at food trucks.
Food trucks sometimes have to change their parking locations. This makes it hard for people to navigate their way to the food truck.
Some small food truck owners don’t have credit card readers. As a result, they require customers to pay by cash which is very inconvenient.

VISUAL DESIGN

I wanted Nom Nom to have a fresh and friendly look and feel because people are often tired/hungry when they order right before the lunch break. So I used lots of white space, large atomic units, rounded corners, friendly typography, and an energizing color palette.

HARSHA MALHOTRA

Nom Nom

Nom Nom is an iOS app for people to order food from nearby food trucks

TARGET PERSONA

USER PROBLEM

KEY INSIGHTS THAT SHAPED PRODUCT DESIGN

VISUAL DESIGN

TESTING

Portfolio PROJECTS

HARSHA MALHOTRA